If you’re looking to build a start-up from scratch and are wondering what your odds of being successful are – This is just the blog for you! We will be discussing what start-ups are, what are the different kinds of…
Your brand identity is more than just your brand name or brand logo. As Jeff Bezos the founder of Amazon puts it “Your brand is what other people say about you when you’re not in the room”. Your brand is…
Marketing is all about building a relationship with your target audience and much less about selling your products. Public relations is the effort to build this relationship with your audience on an ongoing basis with its focus on generating a…
A decade ago, marketing had a very different approach. It had billboards, magazine ads, newspaper ads and television ads. However, all these traditional forms of marketing have now taken a back seat as marketers pursue to reach the audience where…
