It’s true that the COVID-19 pandemic has plummeted the economy into serious uncertainty. But, far more importantly, it’s also a frightening and dangerous time for the lifeblood of the economy: customers – everyday people. At a time when it’s harder…
Any competent business owner knows that marketing mistakes can be incredibly costly. From the missed opportunities that come with failing to reach your target audience to competitors muscle in on your market share and negatively impacting sales, marketing tactics that…
Oftentimes, marketing heads of digital agencies and media companies are seen tearing their hair out at the money they have spent outsourcing agencies to utterly no avail. There’s no denying that trusting an external agency with your ideas, money and…
Integrated marketing combines multiple types of outreach tactics to most effectively reach a brand’s key audience at every phase of the customer journey. Integrated marketing includes branding, advertising, communications, digital marketing, and design. It’s all aspects of your marketing campaign…
As your business takes flight, you’ll begin growing quarter over quarter, year over year. That is until the day comes when you’ve either grown so fast you can’t keep up with customer demands and expectations or you’ve reached a growth…
Social media isn’t just for connecting with family and friends but is also the perfect digital marketing channel for businesses to generate and convert online leads. Most brands already have an online presence, but even the most substantial followings on…
During the past two months, we’ve seen brands adapt their digital marketing activities to reflect global events. As businesses have been forced to suspend or shut down operations, many have capitalised on increased social media usage to stay connected with…
Content marketing is the process of creating content to increase your web traffic, getting new customers, making more sales, or simply increasing brand awareness. Take a moment and think about what the Internet offers people – it’s various types of…
If you’re looking to build a start-up from scratch and are wondering what your odds of being successful are – This is just the blog for you! We will be discussing what start-ups are, what are the different kinds of…
A decade ago, marketing had a very different approach. It had billboards, magazine ads, newspaper ads and television ads. However, all these traditional forms of marketing have now taken a back seat as marketers pursue to reach the audience where…
